A sensory car which detects your mood and alters the interior sound, scent and visuals to suit seems like something we’d see in 2040 but it could be just around the corner after Volvo launched its S90 Ambience Concept at the Beijing motor show.
The Concept is based on Volvo’s top-of-the-line S90 Excellence executive saloon and focuses on chauffeured passengers in the rear.
Passengers can personalise the car’s atmosphere by using the smartphone app to choose one of seven visual themes synchronised with audio and scent.
“The Ambience Concept redefines luxury by taking it beyond material choices, creating a car that connects with your senses. The design explores how people feel inside the car and enables them to influence their own mood and well-being,” said Robin Page, senior vice president design at Volvo Cars.
The visual element transforms the car’s ceiling according to the selected theme – including Northern Lights, Scandinavian Forest, Swan Lake, Archipelago and Rain – each providing a different mood scaling from relaxing to invigorating.
There is also a Nocturnal theme for resting, while Freedom gives a boost of fresh and uplifting energy.The synchronised audio plays through the car’s Bowers & Wilkins sound system, which includes small tweeters in the headrest for an immersive sound experience.
Each theme is matched with one of four bespoke scents, created by Byredo, which deploys simultaneously from a portal in the centre console.
Page added: “We’re known for our human-centric approach to design and as an industry leader in advanced safety technology. Ambience reinforces this and shows our broader focus on human care, which starts with safety and also extends to general well-being.”
While the S90 Ambience is launching as a concept, Volvo Cars has the ambition to make it available in S90 Excellence production cars, to enhance its Excellence offer, especially in China.In 2017, Volvo sold more than 100,000 cars in China for the first time. China is Volvo Cars’ largest single market and the company’s biggest marketplace for the S90 saloon.
Martin Andersson, senior commercial product manager at Volvo Cars’ Special Vehicles department, is responsible for the Excellence range.He said: “The Ambience Concept was created primarily for the China market and provides a contrast to China’s sometimes hectic city environments. The S90 Ambience Concept will reinforce our premium brand values in this important region.”
* All vehicle images and car descriptions on this site are for illustration and reference purposes only and are not necessarily an accurate representation of the vehicle on offer.
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