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Black was the most popular colour choice for UK car buyers in 2017

Black was the most popular colour choice for the UKs new car buyers in 2017 according to figures released by the Society of Motor Manufacturers and Traders (SMMT).

More than half a million (515,970) buyers opted for black last year, sending white tumbling to third place after four years at the top.

Grey is now the nation’s second favourite, as monochrome colours continue to dominate the market with almost 60% of the 2.54 million new cars registered in 2017 ordered in black, grey or white.

Blue is now the only primary colour to feature in the top five, with red falling one place to sixth in favour of silver.Green, orange, bronze and yellow made up the rest of the national top 10, with more buyers than ever before choosing orange and bronze.

The trend saw bronze enter the top 10 for the first time since 2011, replacing brown, demand for which fell by -33.2%. Gold’s popularity was the fastest growing, with demand up 19.1%, although it remains a niche choice making up just 0.2% of the market.

Regionally, buyers in Northern Ireland, Scotland and Wales bucked the overall national trend, with white remaining their firm favourite. Meanwhile, blue was more popular in Northern Ireland and Wales, ranking third most preferred choice.

In a North/South divide, motorists in the North of England opted for white as their number one colour, 2 whereas those in the South preferred black.

The West Midlands and East Midlands were also divided, with black coming out on top in the West and grey in the East.

Mike Hawes, SMMT Chief Executive, said: ‘Picking a colour is one of the many exciting decisions to make when specifying a new car, as well as selecting from the cutting-edge safety and comfort tech available on the latest low emission vehicles. Manufacturers are continually investing to bring more choice to car buyers, including more colours and colour combinations than ever before.’

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Posted on 15th January 2018 at 11:33 AM

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