iCAUR is the latest brand from Chery Group to set its sights on the UK market, joining a growing list of names that are becoming more familiar to British motorists. We've already seen brands such as Omoda, Jaecoo and Chery itself establish a presence here, with iCAUR now preparing to introduce something a little different.
One of the first models expected to arrive is the iCAUR V27, a new SUV with distinctive styling, a practical five-seat layout and off-road capabilities. But what do we know about it so far, and what can UK drivers expect when it arrives?
A closer look at the iCAUR V27
The iCAUR V27 is a large, five-seat SUV expected to arrive in the UK in early 2027. Its design takes a noticeably different direction from many of the SUVs we're used to seeing, with a chunky, squared-off shape, upright stance and rugged exterior.
There's a clear focus on creating a vehicle that looks at home both on the road and away from it. Its boxy proportions and robust styling are likely to draw comparisons with models such as the Land Rover Defender, although the V27 has its own distinctive design.
Beyond its appearance, the V27 is being developed with four-wheel-drive capability and the ability to tackle a range of surfaces, including gravel, grass and snow. This gives it appeal beyond everyday urban driving, although we'll have to wait for the UK model's full specifications to understand exactly what it can offer.
What's the interior like?
Inside, the V27 takes a more modern and clean approach, with a panoramic sunroof helping to create a more open feel throughout the cabin.
The dashboard features digital displays and a combination of touchscreen technology and physical controls. Interestingly, iCAUR has retained buttons for some of the main functions rather than moving everything onto the central touchscreen. It's a practical touch that should make commonly used features easier to access while driving.
We'll have to wait for a closer look at the UK-specification model to see what equipment and technology will be included as standard.
What engine will the iCAUR V27 have?
This is one area where there's still some uncertainty around the UK model.
In markets where the V27 is already available, it uses a 1.5-litre turbocharged petrol engine as part of an extended-range hybrid system. Rather than working like a conventional petrol SUV, the engine helps generate electricity to power the vehicle's electric motors.
However, the exact powertrain and specifications for the UK version have yet to be confirmed, so we'll have to wait for further details before drawing any conclusions about performance, efficiency or electric driving range.
Interestingly, the V27 has also undergone development and testing on British roads. This suggests that iCAUR is taking the UK market into consideration when preparing the vehicle, with local testing helping to assess how it performs on roads and driving conditions here.
How much will the iCAUR V27 cost in the UK?
It's still too early to put a figure on the UK price of the iCAUR V27. With its arrival expected in early 2027, more information on pricing, specifications and available trim levels should become clearer as we get closer to launch.
For now, the V27 looks set to bring something a little different to the growing SUV market. Its combination of rugged styling, hybrid technology and four-wheel-drive capability could make it an interesting option for drivers looking for something beyond the usual family SUV.
We'll be keeping an eye on further announcements from iCAUR as more details about the UK model are revealed.
